TikTok has become the most popular social media platform of recent times. It has especially attracted the attention of the Z generation and is gradually increasing its audience. Since it is a new and highly active platform, it is more likely to rise on TikTok than other platforms. If you are an active TikTok user and want to further develop your page and become popular on TikTok, there are some important points to consider. This text will tell you KPIs that will help you grow your TikTok.
Key performance indicator (KPI) is a metric that measures the performance of a business, team, individual or project. It is one of the main ways to evaluate whether you are meeting your goals or objectives. KPIs need to be measurable so you can track change over time. Additionally, they must have a clear goal and a clear source of data that can be trusted for important decisions. This data needs to be looked at frequently so you can constantly monitor your KPIs to see how close you are to your goals.
Post reach percentage
Reach is the number of unique TikTokers that have viewed your post at least once during a given period. It gives you an overview of how much awareness your page sees on the platform. So if your goal on TikTok is to increase your page’s awareness, then your focus should be on increasing your TikTok reach.
Your TikTok engagement rate is an indicator of how well your audience responds to your content. A high engagement rate shows that your audience enjoys the kind of content you are posting. The more followers that comments, likes, shares, and saves your content, the higher your engagement rate. If your engagement rate is high, it means that a large number of your followers enjoy your content and are actively engaging with it. Keep moving forward with your current strategy.
Type of content
Your content should match the interests of your audience. If a different content has received more attention than usual, continuing to produce such content will be beneficial for the growth of your page. If your engagement rate is low, it could be for different reasons. But the two main reasons your TikTok engagement might be low is because your content isn’t resonating with your followers, or you are posting when your followers are not active online.
Best time to post
If you want to make your presence remarkable on TikTok, you need to ask yourself when is the best time to post on TikTok to increase your chances of reaching as many users as possible interested in your content. This time could be slightly different depending on your audience and their location. Factors like interests, gender, and age of your audience will determine the best time for you to post.
Using hashtags in your captions can help increase the discoverability of your videos. Using trending hashtags that are relevant to your content will draw more attention to your videos. You can create challenges and trends around specific hashtags, and users can search for content by typing in the hashtags they are interested in. However, keep in mind that hashtag performance is prone to change. Just like other social media platforms, current trends affect the performance of these hashtags.
Frequency of posting
In order to keep your interaction high, you should keep your posting frequency in a very good balance. If your posts do not get enough reach, your next post won’t step forward, so your interaction would decrease. For example, if you are posting 7 days a week and if one of your posts does not get enough interaction, it will affect the others and the interaction of the other posts will be low. But if you post 3 days a week, the interaction of your posts will be high, and it will increase the ones after it.
Follower growth rate
Your follower growth rate will help you identify whether your page is catching the attention of your target audience. When evaluating your TikTok performance, your follower growth rate is a more efficient metric to measure than your actual number of followers. The spikes in your follower growth graph will let you know which of your recently posted videos are doing well on the app and driving engagement and gaining followers. With these insights, you can double down on what’s working and try to fix what’s not.
TikTok is a one-of-a-kind social media platform where the potential to go viral can skyrocket your page’s reach and engagement. Monitoring the right metrics over time and using these metrics to continuously improve on campaigns your page can go forward. Remember that, TikTok is a creative platform, so being imaginative and experimenting with content is just as important as looking at the right metrics. Now that you know key elements for TikTok and what to do with the insights, you're on your way to creating the best TikTok content strategies!
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