Although it may seem difficult to grow on Instagram, it will be realized that it is easy when some key points are paid attention to. You should know your page and yourself well and make solid analysis. It will make your job easier to follow the interaction they receive while producing your content, to try different methods and to proceed in the way that works. You should create a plan for yourself and your page and proceed through that plan. So how can you create this plan?
First of all, you should identify your competitors and analyze them. The accounts we call your competitors are other accounts that are similar to you, produce similar content as you, and appeal to the same audience. First you need to identify these accounts. The easiest way to do this is to do research on Instagram using certain keywords. You can identify the words that are suitable for your account's concept and find accounts that contain those words in their account names or descriptions. You can also search for hashtags on the same word and reach the most relevant accounts from there. From the "recommended" section of these accounts you find, the accounts that are most similar to those accounts will appear as suggestions. In this way, you will find the most similar accounts to you, that is, your competitors. So how will you analyze these accounts? You can compare them with your own account by looking at the number of followers and the growth rate of their followers. You can find the answers such as what they share in their content, how often they share, how many posts they have made in total, and compare them with your own account. By examining which hashtags they use, you can identify the most relevant and interacted hashtags. Finally, you should analyze how much and how your competitors interact with their posts. How much engagement per post and how much engagement rate you should look for answers. When you do all these analyzes, you should set aside the best results areas and start trying those methods for your own page. In this way, perhaps you will notice the details you missed and you will find methods that will make your profile more prominent.
Secondly, you must discover your own willpower. But what is willpower, how is it measured and how can it help you? When you find the answers to these questions, you will make things easier for your page and yourself and pave the way for your growth. Willpower can be defined as what you can do in a certain period of time. For example, you create a weekly program for yourself and write what you can do in a week in this program. If you write more than your own limits here, you will not be able to achieve these goals. But if you know your willpower and set goals accordingly, you can work on more realistic goals and achieve more realistic results, rather than chasing empty dreams. Each individual has his own capacity and a limit to what he/she can do. First of all, you should measure your own capacity and create your own plan accordingly. For example, if you can produce enough content to post 3 posts a week, do not set yourself a goal of posting 10 posts. You can push the limits of what you can do, but setting imaginary goals that you cannot reach will get you nowhere. So how can you measure your willpower? Start by measuring what path you have followed so far and what you have done in how long. Compare that to this, set goals for yourself, look for answers to the questions of whether you can reach the goals you have created or what can you do more. When you find answers to these, you will discover your own willpower and you will be able to create your own daily or weekly plan and set your goals in the most beneficial way. In this way, you will use your Instagram more professionally, increase your interaction accordingly, and achieve healthier results.
Everything starts with the first look... The better the visuals of your posts on your page, the more attention they get. Having a page that is compatible with your content and looks good will be a plus for you to attract new people to your page. Now you don't need to be a designer to have good visuals, there are many platforms on the internet that will make it easy for you, one of them is Canva. A site that makes it easy for you to produce all kinds of content for all social platforms. If we count the benefits of Canva; pre-sized social media images, designer-type templates, lots of size and shape options, possibility to use stock images, ability to save your images for later editing or download, ease of creating multiple similar graphics from one template.
So how to use Canva? First of all, you should start by creating an account for yourself. There are many different types of membership, you can start with the free first and move on to the professional membership type as you progress. After creating your account, you should choose the suitable template for what you are going to produce content for. You can choose the one that suits you best among the examples given to you on the homepage. Then you will find many designs prepared as examples from the template you have chosen, you can either choose one of them and make changes on it, or you can create a design entirely from scratch. If you want to create from scratch, you should first choose a background for your post, then you should create a content according to what you want to write or what kind of image you want to use. When your post is ready, don't forget to add your name and URL to the content. When all your transactions are completed, you can save and download to your computer in the format you want. As you get used to using Canva and learn its details, you will start to do more professional work, and when the free membership types start to be insufficient for you, you can switch to the most suitable membership type at any time. In this way, your page will look more organized and professional, and your content will attract more attention.
Another point you should pay attention to is your color brand. The brand you create should have a color that suits the audience and your concept. The colors of the leading brands in the world are in our memory. Brand color is one of the most important elements symbolizing your stance in business life. The colors that reflect the corporate identity of your business should be the color that best describes and represents the brand. The color rule in brand perception is an indispensable part of marketing. Typically, there are 3-8 designated colors that make up a color palette to match the brand's personality and style. There are two different types of brand colors: primary brand colors and secondary brand colors.
Primary brand colors can be used in all graphics, publications, signage, etc. The main uses are consistent colors. The primary brand color rarely changes as it is central to the brand's visual identity. The primary brand color can be tightly associated with the logo. The best example of this is Coca-Cola. Red is the main brand color for The Coca-Cola Company and is used constantly and frequently in all its marketing activities. Therefore, when we think of Coca-Cola, the first color that comes to mind is red. Secondary brand colors serve as a complementary color palette to the primary brand colors. These colors are updated more frequently and often change to reflect strategy trends and marketing objectives. Secondary brand colors can be used on your brand's website, social media and packaging, but should not make up more than 50% of the overall design.
Brand colors are very important if you're using an "identifier" strategy. Some businesses use color as an "identifier" that makes their brand's color so important. Brand color “identifier” is when the brand color is one with the brand and it is difficult to distinguish the color from the brand. Examples of this would be Target and red, Walmart and blue, T-Mobile and hot pink, Starbucks and green. Each of these companies chooses to use color as an "identifier" to increase brand recognition. This strategy is successful for these companies and helps build strong recognition. When you have a color of your own and you manage to associate that color with your brand beautifully, that color will come to life when people hear your brand, and better yet, your brand will come to mind when they see that color. In this way, you will create a solid place in people's minds. Each color has different associations in people, you can choose the color that suits your brand's concept and have people evoke associations over that color. For example, it is a known fact that the color red increases blood pressure and makes people hungry. For this reason, food and beverage brands mostly prefer red. While blue gives a feeling of serenity and peace, it contains a high dose of confidence and success. For this reason, the most popular color in corporate identity color choices is generally blue.
The best method you can apply when choosing the color or colors you will use in your corporate identity; First of all, you will have to determine your brand personality and find the color that best reflects this personality. Then you need to find out which color represents your product or service. Finally, do not forget to examine your competitors. Although it is observed that similar colors are used in similar sectors, it is possible for you to attract more attention in the competition and gain a special place in the minds of your consumers thanks to the differences you will create when choosing your corporate color.
