Instagram is the most popular social media platform all over the world. Especially with the recent updates, it has started to become a search engine that works like Google for many people. Now, when people search for something, they write to the Instagram search engine and get information from there. In fact, this method is much easier and more functional. If you have a brand, the best way to represent your brand is to use social media efficiently. Being on social media is a plus for your brand, but the way you use it is what will make you stand out. Whether your brand is a purchased product or a service, if it can show itself on social media, it will have more customers. Also, your presence on the platform must serve a purpose and provide some kind of business value. So how can you get better results for your brand than what you do on social media?
First impressions come first, so your posts should look professional. Low-quality, poorly designed, carelessly made posts do not attract attention at first glance, even if the content is good. Instagram is a platform built on visuals, so the images you will use should be of high resolution and quality. The colors and filters you use while designing should be compatible with your brand.
The most important way to keep your brand alive on Instagram is to follow the innovations in social media. Instagram is a platform that constantly renews itself with its updates, so you should keep up with these updates and share the new features with your own brand. Putting the products you sell on sale through Instagram Shopping, associating current trends with your brand and producing interesting content can be examples of this.
Pay attention to what your audience wants, what type of content they are interested in, and what type of posts they follow. Share in different styles and examine their statistics, continue to make your next posts through that method, whichever style is more interesting. In this way, your audience will be more connected to you and your brand.
One of the important factors to consider when sharing on Instagram is timing. Posts made at different times of the day receive different numbers of access, because the time period in which everyone actively uses social media is different from each other. Posting at the right times when your audience is active can translate into an increase in visibility and engagement. The goal is to publish your content at the right time when users are most active and most likely to engage with it.
Hashtags help your content show up in the search results and in the Explore pages of people who've viewed or interacted with similar content. So hashtags on Instagram are a great way to boost content discovery and overall brand visibility. Make the most of niche hashtags and industry-related hashtags that can help you hone in on the right audience. Picking the most used hashtags globally or regionally may mean you just get lost in the noise–targeting meaningful hashtags relevant to your product or service is more likely to get your content in front of potential customers.
Even if you have a certain audience on your page, growing it every day will add greater benefits to you and your brand. In order to grow your page, you need to increase the daily access to your page on a regular basis. It would be useful to use the paid ads offered by Instagram to expand your reach. In this way, people who are not aware of you or your brand will notice you and if you attract their attention, they will follow you or make purchases from your brand. And since the profiles that your ad is sent to are profiles that are related to your content, your rate of getting results in return for your advertisement will be higher. Another way to reach new audiences is to work with influencers. You can attract the audience they have by cooperating with influencers who are suitable for your concept and whose audience you think is suitable for the audience you want to reach.
If you want to make Instagram work for your business, best practices such as tracking your post performance and measuring audience engagement are vital. As long as you know what to look for, data can inform your content strategy and your marketing decisions. You can start this by measuring the reactions to the shares you make, and you should continue to produce content in that style if your content gets more attention and likes/comments. If you get results when you work with which influencers, you should try to find similar ones. You can only find the ways that will bring you results with the data you have tried and obtained before. Using data effectively means that you’re not only producing content and campaigns for Instagram, but creating an invaluable source of learnings about what works for your brand and customer base along the way.
These Instagram best practices are the perfect starting point for brands of any size to build a new audience or take your account presence to the next level. By trying these ways, you can create a more solid foundation for your brand on Instagram and get better results. Although it may seem complicated at first, the results you get after establishing a certain order will both increase the awareness of your brand and increase your sales.